The Rise of AI in Commercial Real Estate Marketing 

The commercial real estate (CRE) industry is transforming, and CRE tech tools in 2025 are leading the charge. With growing competition, increased demand for efficiency, and a shift toward digital-first interactions, these tools are quickly becoming must-haves for modern brokerages. 

Still using Excel for listings or juggling disconnected client data? It’s time to streamline your workflow. Embracing AI doesn’t mean you need to overhaul everything overnight—it means working smarter. With the right tools, you can automate the mundane, predict trends before they happen, and give your clients the exceptional service they expect. 

Why You Need CRE Tech Tools in 2025

If you’re part of an independent brokerage with 20–25 users and no central platform, you’re likely feeling the pressure of staying organized, competitive, and profitable. AI tools can help you: 

•  Reduce time spent on repetitive tasks. 

•  Get deeper insights into your deals and client behavior. 

•  Deliver faster, more personalized service. 

 Top 7 CRE Tech tools poised to supercharge your CRE marketing in 2025 

Let’s dive into the top 7 CRE Tech tools poised to supercharge your CRE marketing in 2025. 

1. AI for Listing Automation & Virtual Tours

         Featured Tools: Restb.ai, Matterport 

          Gone are the days of writing property descriptions from scratch or hiring expensive crews for virtual tours. AI now makes it easy to create engaging listings that sell. 

•  Restb.ai uses AI to automatically generate property descriptions by analyzing listing photos. It saves time and ensures consistency across your listings. 

• Matterport lets you create immersive 3D tours that help prospects explore properties remotely. With its AI engine, you can instantly generate floor plans, measure spaces, and label rooms. 

        Why This Matters: Clients today expect more than static images. Listings with 3D tours receive up to 49% more engagement and help buyers make faster decisions. 

        Pro Tip: Pair these tools to instantly create descriptions and virtual tours as soon as your listing photos are uploaded. 

2. Predictive Analytics & Market Forecasting

          Featured Tools: Reonomy, Cherre 

          Understanding what’s coming next in the market gives you a major edge. Predictive analytics tools let you identify potential buyers, spot emerging trends, and fine-tune your investment strategies. 

•  Reonomy provides property intelligence powered by AI. It tracks millions of data points and uncovers patterns that help you anticipate market shifts. 

• Cherre connects your internal data with external sources (such as tax records, demographics, and zoning laws) to provide real-time forecasts. 

          Why This Matters: Being reactive isn’t enough anymore. With predictive analytics, you can proactively advise clients, seize new opportunities,

          and avoid costly missteps. 

          Pro Tip: Use these tools to create smarter outreach campaigns. Instead of guessing, target clients with properties that match forecasted demand. 

3. Chatbots & Virtual Assistants for Client Nurturing

          Featured Tools: Intercom, Drift, ChatGPT integrations 

           AI chatbots and virtual assistants can drastically improve how you handle leads, especially when your team is stretched thin. 

•  Intercom and Drift allow you to set up chatbots that qualify leads, answer common questions, and book meetings directly on your website. 

•  ChatGPT-powered bots go further by holding natural, human-like conversations, personalizing interactions, and handling more complex inquiries. 

            Why This Matters: Today’s prospects expect quick responses. A chatbot that replies in seconds—even outside business hours—can increase lead 

capture by up to 40%. 

            Pro Tip: Connect your chatbot to your CRM to log conversations automatically, giving brokers real-time visibility into client interactions. 

4. AI-Powered Email & Campaign Automation

          Featured Tools: HubSpot, ActiveCampaign, Smartwriter.ai 

           Emails still drive a ton of CRE engagement—when done right. AI tools help you write better emails, personalize campaigns, and automate follow-ups. 

•  Smartwriter.ai uses AI to write hyper-personalized emails based on LinkedIn profiles and company data. 

• HubSpot and ActiveCampaign allow you to set up entire email workflows triggered by client behavior.  

          Why This Matters: Manually following up with every prospect isn’t scalable. AI-driven email campaigns ensure no lead slips through the cracks. 

           Pro Tip: Combine these with your chatbot for a seamless experience from inquiry to inbox. 

5. Lead Scoring & CRM Automation

         Featured Tools: Salesforce Einstein, Zoho CRM, Freshsales 

         Not all leads are created equal. AI helps you focus on the ones that matter most. 

•  Salesforce Einstein automatically scores leads based on historical behavior, so your team can prioritize follow-ups. 

•  Zoho CRM and Freshsales use AI to recommend next best actions, predict close rates, and even suggest email content. 

         Why This Matters: Time is money. This technology ensures your team is spending it on high-value prospects, not cold leads. 

         Pro Tip: Set up custom workflows that alert brokers when a lead hits a high score, so they can jump in right away. 

6. AI for Social Media & Content Creation

          Featured Tools: Canva AI, Jasper, Lately.ai 

          If your social media posts are inconsistent or generic, you’re missing out. AI can help you create and schedule high-performing content with minimal effort. 

•  Jasper writes social captions, blog intros, and ad copy tailored to CRE audiences. 

•  Lately.ai repurposes long-form content into dozens of social posts using AI. 

•  Canva AI suggests designs and even generates visual content to match your brand. 

          Why This Matters: Regular posting builds trust and visibility. AI saves time and helps keep your brand consistent.  

          Pro Tip: Batch-create content for the month using AI, then automate your posts to go out at optimal times. 

7. Deal & Document Automation

          Featured Tools: Dealius, DocuSign AI, Levity 

           Let’s talk about the real deal—literally. Closing a CRE transaction involves a lot of moving parts. AI can help tie them all together. 

•  Dealius gives you real-time access to your deal pipeline, cash flow, and broker activity—all in one place. It’s built specifically for CRE brokerages and replaces outdated systems like Excel or Access. 

• DocuSign AI helps identify risks in contracts and accelerates document processing. 

• Levity lets you build AI workflows to categorize emails, flag contract issues, or assign tasks. 

          Why This Matters: Fragmented tools slow everyone down. AI unifies your workflow so you can focus on closing deals. 

          Pro Tip: Start by centralizing your workflows in a broker-friendly platform like Dealius, then layer in automation from there. 

Start Smart, Scale Fast 

 AI doesn’t replace brokers—it makes them better. For independent CRE firms juggling multiple systems and outdated tools, adopting AI is less about disruption and more about evolution. 

 Start small. Pick one or two tools that solve your most pressing pain points—like listings, follow-ups, or deal tracking. Then scale as your team grows more comfortable with automation. 

 Remember: the goal isn’t to add more tools. It’s to create a system that works for everyone—owners, brokers, and admins alike.  

If you’re looking for a simple and easy-to-use solution to streamline your entire deal flow, start with Dealius. It’s the broker-friendly platform that brings your team together with real-time access to what matters most. 

Let 2025 be the year your firm moves faster, serves better, and closes more deals—with the help of AI.