One of the best strategies for expanding your commercial real estate business is through referrals. In addition to bringing in new business, a robust referral network supports your credibility and trust-building efforts. Here are a few tried-and-true methods to increase referrals and boost your success as a broker.

1. Provide Outstanding Service
   

   The key to getting referrals is providing an exceptional client experience. Client referrals from satisfied clients are still a great way to expand your database. Throughout the entire transaction process, focus on being responsive, transparent, and attentive and providing solutions based on their business or investment needs. Clients are more likely to refer you to others when they feel you’ve gone above and beyond.

   You can make a lasting impression and turn clients into brand ambassadors by providing frequent updates, addressing concerns promptly, and offering valuable advice throughout the process.

2.  Stay Connected with Clients Beyond the Transaction

   Your relationship with the client shouldn’t end when the transaction is completed. To remain at the top of their mind for referrals, you must maintain regular communication. Sending brief follow-up emails or making phone calls to inquire about their experience or share relevant industry updates can be highly effective.

   It doesn’t require much effort; consistent interactions help build lasting relationships and increase the chances that former clients will recommend you in the future.

3. If you Don’t Ask, You will Never Know

   While excellent service often generates word-of-mouth referrals, a little encouragement can sometimes help. Don’t be afraid to ask clients if they know anyone else who might need your services or if they have other requirements beyond their current needs. Clients are usually willing to refer you, but they might not think to do so unless asked.

   A simple and polite request made at the right time—after a successful transaction, for example—can make a big difference. You could say something like, “Please feel free to share my information with anyone who might benefit from my expertise and services.”

4. Build a Strong Online Presence
   

   A credible online presence can help you gain more referrals. Prospective clients often research brokers before reaching out, so ensure that your website and social media profiles are up to date, and effectively showcase your expertise.

   Encourage satisfied clients to leave reviews on industry-specific platforms or sites like LinkedIn. Positive reviews act as social proof, making it easier for others to trust your abilities and feel comfortable recommending you to their network.

5. Host Educational Events
   

   Educational events are a great way to establish yourself as an expert and attract more referrals. Hosting webinars or live seminars allows you to engage with potential clients and your existing network while sharing valuable insights.

   By providing helpful information, you strengthen your relationship with current clients and make it easier for them to refer you to others who could benefit from your expertise.

6. Track and Nurture Referral Sources
   

   It’s essential to track where your referrals are coming from so you can focus on the relationships that bring in the most business. Take time to nurture connections with clients or contacts who consistently refer new business your way.

   Sending a short thank-you message or a small token of appreciation can help solidify these relationships and motivate them to continue recommending you to others.

   Referrals are a key part of building a successful commercial real estate business. By focusing on delivering exceptional service, maintaining relationships, and actively seeking opportunities to connect with clients and their networks, you can build a strong referral pipeline. With the right strategies in place, referrals can become one of the most valuable tools for growing your business and expanding your client base.