Blog, Commercial Real Estate Brokerage

Empowering Brokers: How CRE Tech Simplifies Data Management to Drive Success

Empowering Brokers: How CRE Tech Simplifies Data Management to Drive Success

February , 2025

In the fast-paced world of Commercial Real Estate (CRE), brokers are constantly managing vast amounts of data—from market trends to property details and client communications. As such, data management is critical to success; however, it can overwhelm even the most experienced brokers. In fact, 91% of CRE professionals agree that data management tools are essential for improving operational efficiency. Fortunately, CRE technology (CRE Tech) is not only transforming how brokerage firms manage data and streamline processes but also empowering brokers to close more deals. Moreover, according to PwC, 73% of real estate companies plan to increase their tech investments by 20% or more in the next three years, further illustrating the growing reliance on technology in the industry.

  1. The Importance of Data Management in CRE Transactions

    Data management is crucial for smooth CRE transactions, which represent a $1.2 trillion global market. For brokers, having accurate and timely information is not only essential but also critical for success. However, traditional methods, such as spreadsheets and manual data entry, can be inefficient and prone to errors. In fact, according to Deloitte, 74% of CRE professionals reported that manual processes contributed to delays in transactions. Fortunately, CRE tech platforms automate these processes, making data management not only more efficient but also more reliable, ultimately improving deal timelines by 30%.

  2. How CRE Tech Simplifies Data Management

    Centralized Data Repositories: CRE tech platforms consolidate all data—property listings, legal documents, and client communications—into one secure, easily accessible location. As reported by CBRE, 83% of CRE firms utilize cloud-based platforms to centralize their data, reducing the time brokers spend searching through multiple systems by up to 40%, thus empowering brokers to work more efficiently and focus on high-value tasks.

    Automated Data Entry: CRE tech significantly reduces manual data entry by automatically importing property details and client information. According to Accenture’s research, 72% of CRE professionals state that automation has saved them an average of 15 hours per week, enabling them to focus on more strategic tasks.

    Advanced Analytics: With built-in analytics, brokers gain access to real-time insights into market trends, property values, and customer behavior. A report by JLL highlights that 57% of CRE professionals leverage data analytics to predict property value fluctuations, resulting in 20% more accurate investment decisions.

    Cloud-Based Accessibility: Cloud technology enables brokers to access data from anywhere, on any device. With 76% of CRE firms adopting cloud-based technology, brokers can remain connected and responsive, whether in the office or on the go. Real-time access to shared data enhances collaboration and reduces delays by 25%, according to Cushman & Wakefield.

  3. The Key Benefits of CRE Tech for Brokers

    Increased Efficiency: By automating data entry and centralizing information, brokers can spend up to 50% less time on administrative tasks. As a result, a recent survey found that 77% of brokers who adopted CRE tech reported spending more time on client relationships and deal-making, ultimately enhancing overall productivity.

    Improved Data Accuracy: With automated processes in place, brokers can trust that the data they’re using is both accurate and up to date, which helps reduce costly errors. According to JLL’s findings, CRE tech reduces errors by 30%, thereby improving decision-making and minimizing disputes over property values and transactions.

    Enhanced Collaboration: Additionally, CRE tech platforms improve communication and collaboration between brokers, clients, and other stakeholders by providing real-time access to shared data. In fact, 88% of brokers agree that using a centralized platform improves team productivity and collaboration, which leads to quicker decisions and faster deal closures.

    Better Client Engagement: Furthermore, with accurate, timely information, brokers can offer more personalized services to clients. Research shows that 64% of clients prefer brokers who respond quickly with accurate information, and 57% of brokers reported higher client retention after adopting technology-driven solutions.

    The Future of CRE Tech 

    The commercial real estate industry is embracing technology at an unprecedented rate. By 2025, global real estate tech investments are expected to exceed $16 billion, with firms focused on enhancing operational efficiency and improving decision-making. According to Cushman & Wakefield, CRE tech is empowering brokers to achieve an 18% higher deal closure rate compared to those who don’t.

    Embracing technology is no longer a nice-to-have but a necessity. Firms that adopt CRE tech will be better positioned to handle increasing data complexity and will enjoy 15% better client retention. As the industry grows more tech-driven, the future of CRE will be shaped by those who stay ahead of the technological curve.

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